Our Story
Dave and Sandy Todd purchased The Sports Lure in 1968 in downtown Buffalo, Wyoming.
At the time, the store only sold fishing tackle, ammunition, and Converse All-Star Athletic Shoes. 55 years later, the store is a sporting goods and outdoor headquarters. The store is still owned and operated by 3 generations of the Todd family.
Our emphasis has always been to put customer service, quality merchandise, and community spirit ahead of all else in our business. It has been a great pleasure to serve our community for so many years and look forward to many more to come!
Then
Luke, Adam, and Dave Todd, 2003
Left to right: Adam, Luke, Sandy, Dave Todd
An original Sports Lure billboard in front of an old Texaco
Early days in the fishing section of our current store
Fishing section from where the front counter was originally in the center of the store
Sports and Camping, we still use these sleeping bag racks to this day!
Indoor store display of backpacks, clothing, and accessories.
Our original fishing section
Our shoe room used to look a lot different!
Moving in to the modern day Sports Lure back in 1992
Around Christmas time in the mid 90's from the fishing section looking back.
Late 90's ski section where our men's outerwear is
The gun section, shoes, and some watches.
Late 90's outerwear section, looking forward towards the counter.
Fly fishing section
Moving into the new storefront, 1992
A display of pairs of Rossignol and K2 skis
A display of cross-country skis and ski boots, now modern day Sports Lure Too
Ski suits in the store that is now Sports Lure Too.
Guessing 1970's roughly for this picture, shows most of our ammo at the time.
Right before moving into the bigger "New York Store" that is now modern day Sports Lure. Description of the picture on back: "stuffed to the gills." This is where Sports Lure Too is located today. 1990's
Original Location, 1968. Where Crazy Woman Square is located today.
Before first renovation
Where Sports Lure moved after 1968 store, in midst of renovation. 1970's
After first renovation
The Sports Lure main storefront being renovated after moving.
Moving into the bigger space. Previously "New York Store". 1990's
25th Anniversary
Hand drawn sketch of one of our original store fronts
Now
Modern Day Sports Lure
Our store entrance
The main front counter with animal mounts above it.
Our fly fishing section. Full of rods, reels, and fly boxes.
Fly fishing section continued. Line, leader, and every fly fishing tool you need.
Our reel case with some Bighorn Mountain area fly assortments our staff hand pick.
Spin Fishing Department
Spin fishing rods and lures in the background
Sunglass Department
Knives & Blade Counter
Guns, Ammo, Optics Department
Firearm Accessories Department
Firearm Accessories Cont.
Camping Department
Camping Room Cont.
Our expansive shoe room with options for men, women, and kids
Men's Shoes
Ladies Shoes
Ladies Shoes Cont.
Ladies Department
Ladies Department Cont.
Kids Clothing Corner
Men's Clothing
Ladies Outerwear
Ladies Patagonia
Kids Outerwear
Men's Outerwear and Clothing
Athletic Department
Ski Shop/Bike Shop
Bike Shop/Ski Shop
Hats and Men's Clothing Cont.
Waders and Packs
Modern Day Sports Lure Too
Climbing Gear & Tents
Ladies Sale Section
Sale Section
Sale Section
Chairs & Tents
Camouflage & Hunters Orange
Cinch Shirts & Camo Cont.
Carhartt and Work Gloves. Been a long time since those ski suits were in this corner!
Out of the office
Red Lodge
Luke is a family favorite fishing teacher. Whenever he is next to you at a hole, you're guaranteed to catch fish!
Ski lift with two people riding on it over a snowy mountain landscape with trees, clouds, and a blue sky.
When we get the chance to get out, we are most likely in the mountains trying to find a good fishing spot or place to camp.
Cloud Peak Wilderness
Lake Maybelle
Crazy Woman Canyon, South of town
Crazy Woman Canyon Cont.
Top of Red Lodge
Luke raised all of his kids in backpacks since him and Jamie were always out on a weekend adventure. Emily consistently was in this position during her backpack years, she could sleep anywhere as a kid!
Luke out mastering the craft in the early 2000's
Cross country skiing in the Bighorn Mountains
Backpacking in the Cloud Peak Wilderness
Big Sky family ski trip
Heeley Reservoir, East of town. Full of perch, large-mouth bass, and the elusive tiger muskie