Our Story
Dave and Sandy Todd purchased The Sports Lure in 1968 in downtown Buffalo, Wyoming.
At the time, the store only sold fishing tackle, ammunition, and Converse All-Star Athletic Shoes. 55 years later, the store is a sporting goods and outdoor headquarters. The store is still owned and operated by 3 generations of the Todd family.
Our emphasis has always been to put customer service, quality merchandise, and community spirit ahead of all else in our business. It has been a great pleasure to serve our community for so many years and look forward to many more to come!
Now
Modern Day Sports Lure
Interior of a store with fishing gear and outdoor equipment, including mounted animal heads and decorative items, with a Benelli floor mat at the entrance.
The image shows the inside of a store, likely a gift shop or general store, with a wooden counter and various items on display. There are taxidermy animal mounts, including a mountain goat, an antelope, and birds on the upper shelf. Two people are engaged in conversation behind the counter. The store has clothing, accessories, and other items on shelves and racks, with bright overhead lighting.
Section of a store with fishing equipment, including fishing rods, tackle boxes, and fishing accessories, with mounted animal heads and framed pictures on the wall.
A shelf with fishing equipment and accessories, including fishing lines, reels, lures, hooks, and other fishing gear.
A glass display case filled with various fishing reel parts in different colors such as black, silver, and orange, on a store shelf. There are boxes labeled "Big Horn Area Fly Assortments" on top of the case and other fishing accessories and products on shelves around.
Spin Fishing Department
Display of fishing rods in various sizes and types at a sporting goods store.
Sunglass Department
Knives & Blade Counter
Guns, Ammo, Optics Department
Firearm Accessories Department
Firearm Accessories Cont.
Camping Department
Camping Room Cont.
Interior view of a shoe and clothing store with shelves of shoes, racks of belts and clothing, and clothing items displayed near the back.
Men's Shoes
Ladies Shoes
Ladies Shoes Cont.
Ladies Department
Ladies Department Cont.
Kids Corner
Men's Clothing
Ladies Outerwear
Ladies Patagonia
Kids Outerwear
Men's Outerwear and Clothing
Athletic Department
Ski Shop/Bike Shop
Bike Shop/Ski Shop
Hats and Men's Clothing Cont.
Waders and Packs
Modern Day Sports Lure Too
Climbing Gear & Tents
Ladies Sale Section
Sale Section
Sale Section
Chairs & Tents
Camouflage & Hunters Orange
Cinch Shirts & Camo Cont.
Carhartt and Work Gloves. Been a long time since those ski suits were in this corner!
Then
Luke, Adam, and Dave Todd, 2003
Left to right: Adam, Luke, Sandy, Dave Todd
A vintage roadside billboard advertising 'The Sports Lure' with the tagline 'Your Outdoor Headquarters' and a partially visible sign for Texaco in the background, surrounded by greenery and distant mountains.
Inside a small retail store with shelves stocked with various household items, toys, and tools. There are large windows allowing natural light and wooden beams supporting the ceiling.
Interior of a store with fishing gear, rods, sunglasses, and tackle supplies on shelves, with a man in a plaid shirt leaning over the display.
Inside a sporting goods store with shelves displaying footballs, gloves, backpacks, and other sports equipment.
Indoor store display of camping and outdoor gear including backpacks, clothing, and accessories.
Interior of a fishing gear and sporting goods store with fishing rods displayed on stands and shelves, and various fishing accessories and equipment on the walls.
Retail store display with various athletic shoes and sneakers, Reebok and Nike brand logos visible, shoe boxes on the floor, and a plant partially visible on the right.
A nearly empty store aisle with a shopping cart in the foreground. Two people are browsing the wall display of various small packaged items, such as batteries or tools. The wall has rows of these items hanging in organized sections with different colors and packaging.
Interior view of a store decorated for Christmas, with various items on shelves and wall-mounted decorations including wreaths and mounted deer heads. There are shoppers walking and browsing, and the store appears to have a festive holiday atmosphere.
Late 90's
A retail store selling sports equipment and accessories, including guns, shoes, and branded boxes, with mounted animal head decor on the wall.
Late 90's
A retail store display with various outdoor gear and accessories. Items include fishing nets, hats, a backpack, fishing poles, camera film packs, and other small merchandise on wooden wall panels and shelves. There is a small table with a mug and decorative deer sculpture, potted plant, and a gold-colored bench on the side.
Moving into the new storefront, 1992
A display of pairs of Rossignol skis lined up vertically on a store rack.
A display of cross-country skis and ski boots in a sporting goods store.
Ski suits in the store that is now Sports Lure Too. The Sports Lure moved into that storefront after moving from the location that's now Crazy Woman Square. 1980's
Interior of a store with shelves stocked with various sports and outdoor supplies, including helmets, hats, and books, with customers shopping and a sign reading 'Outdoor and Sports Book Center'.
Right before moving into the bigger "New York Store" that is now modern day Sports Lure. Description of the picture on back: "stuffed to the gills." This is where Sports Lure Too is located today. 1990's
Original Location, 1968. Where Crazy Woman Square is located today.
Before first renovation
Where Sports Lure moved after 1968 store, in midst of renovation. 1970's
After first renovation
The Sports Lure main storefront being renovated after moving.
Moving into the bigger space. Previously "New York Store". 1990's
25th Anniversary
Hand-drawn sketch of a storefront with a sign that reads 'Sports Lure.' The shop has large display windows showcasing fishing rods and sporting goods, and a door in the center. To the left, there is stylized text that says 'The Sports Lure.' To the right, handwritten text provides an address, '6.6. ST. MARY BUFFALO, NY 14234.'
Out of the office
Ski lift chairs on snowy slope with trees and blue sky in the background.
Two people are standing in a grassy, wooded area near a small stream, surrounded by tall pine trees, with a partly cloudy sky above.
Ski lift with two people riding on it over a snowy mountain landscape with trees, clouds, and a blue sky.
A vast open landscape with dry grass, a small winding creek, green trees, and mountains in the distance under a partly cloudy blue sky.
A forest scene with tall pine trees, rocky ground, fallen branches, and a blue sky with some clouds.
A peaceful mountain lake scene with a rocky shoreline, tall pine trees, a mountain in the background, and a partly cloudy sky.
Person fishing in a rocky stream under a large overhanging rock with trees nearby
A black Toyota Tacoma pickup truck parked on a dirt trail in a forested mountainous area, with a mountain bike attached to the back and a roof box on top. Tall pine trees surround the area, with a partly cloudy sky overhead.
Snow-covered mountain slope with two people riding a ski lift, pine trees on the sides, and a vast cloud-filled sky with some blue visible.
A man wearing a beige wide-brim hat, sunglasses, and a white shirt, carries a child in a backpack child carrier. The child is wearing a pink hat, blue outfit, and pink socks, and looks over the shoulder. They are in a forest.
A man wearing sunglasses, a hat, a camouflage shirt, and beige pants is fishing in a river surrounded by rocks and trees.
Three people and a dog in a snow-covered landscape with mountains in the background under a clear blue sky.
A hiker with a red backpack and black hat walking on a rocky mountain trail under a clear blue sky.
People waiting in line at a ski resort with snowy slopes, ski lifts, and snow-covered trees, mountains, and a clear blue sky in the background.
Calm lake with grassy shoreline and distant hills under a pastel-colored sky at sunset.